The Music Business Academy (MBA) for Africa is back again for its second edition, with a training program geared towards developing the next generation of music industry executives in Africa and educating them in Understanding the elements that led to the growth of the music industry, gain knowledge of challenges hindering the growth of the music industry in africa and so on.
The MBA is developed by iManage Africa, in partnership with Music Ally and Dr. Carlos Chirinos of the Music Business Department at the New York. this year’s edition is powered by YouTube Music.
“Africa's music industry produces some of the world's most creative content and contributes significantly to global pop culture. This initiative enables the support of more creatives who will play a critical role in the continent's fast growing creative economy. Additionally, It paves the way for the inclusion of more perspectives, which benefits the Africa and global musical landscape. It aligns with our values, and we are thrilled at the opportunity to support it,” Addy Awofisayo, Head of Music Sub-Saharan Africa, YouTube says.
The program will be Running between July and November 2022.
“As Africans we must take the creation and distribution of our knowledge into our own hands. MBA for Africa plays an important role in ensuring that the knowledge of Africa’s music, creative and cultural industries are passed on to the future leaders, executives and creators of the continent.” says programme director Elizabeth Sobowale.
"This is the most advanced music business programme on the continent, localised but with global, industry-standard best practices,” says Anthony Churchman, Music Ally’s commercial director. “It empowers Africa at the foundations: it starts with the people." He added.
“When I started out in this industry, there was nowhere to learn about the business and so I, like many of my peers, had to make so many mistakes and it took me years to realise I had been doing so many things wrong,” founder Godwin Tom says
“The Music Business Academy for Africa has all the modules designed for creative music entrepreneurs to leverage and tap into the wide opportunities in Africa’s music and entertainment industry.”
The MBA initiative scheme started in the year 2017 before it evolved into a talent management training program, and ultimately the full music business education initiative that launched in 2021.
"The number of talented artists in Nigeria far surpasess the number of music industry professionals that can help those artists achieve success. The MBA for Africa program fills the gap by providing professional education to create the required workforce for the industry. In doing so, MBA is contributing to the social and economic development of Nigeria and the continent," says Dr. Carlos Chiniros, NYU.
Registration will begin on april 11.
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